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Dan Bertelson

Agency Owner


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As a managing owner of 13+ RE/MAX Office Franchises for almost a decade and investment, sales and management experience in Real Estate since 2001, Dan certainly has worn many hats over the years in the South-Central Wisconsin real estate market. Being a 3rd generation entrepreneur, he has been involved in all aspects of the business. Real Estate Sales, office building, team building, business building, policy/procedure curation, plan implementation, marketing, technology development, training, coaching, mentoring, speaking, teaching, selling, buying, and investing in the industry earned him positions on leadership councils for RE/MAX LLC, RE/MAX INTEGRA and currently the VP of the SCWMLS. He also has extensive knowledge of remodeling, building, insurance, financing, investing and business operations consulting. With an extensive background in small business, military leadership, law enforcement, team management and desire to change lives, Dan plays a huge role in expertly assisting all of his business owner agents and real estate clients alike. He is own and operates a Business Consulting Firm and Co-Owns and Insurance Franchise both with the ability to serve customers in all 50 states.   

Dan has lived in the Madison, Wisconsin area for over 40 years, and has been a practicing real estate, small business and insurance professional since 2001. He currently owns and has managed multiple single-family rental properties, commercial investment properties and has managed thousands of square feet of office space. Currently managing over 100 real estate business owners and personally practicing in all aspects of the market make him an excellent advisor to anyone. His main primary goal is to create an ultimate environment to build businesses and enjoy the ride while doing it. Problem solving and a childhood instilled drive to improve things and people around him is key to his daily routine. Helping other leaders improve their physical, mental, emotional, financial and spiritual health, one day and challenge at a time.

When he is digitally unplugged from his businesses and not spending time with his wife and 3 children, he enjoys a plethora of creative and outdoor activities. He plays the drums, enjoys kite surfing, snowboarding and mountain biking. Hunting, fishing and camping in Canada, Wisconsin and Florida are also favorite things he loves to do. Dan considers himself a video and technology nerd with a relentless drive to affect others’ lives in a positive way. Come summertime he loves weekends at the lake with family and friends, road trips on a motorcycle, attending or playing live music and anything social. He loves a good challenge and anything that requires a motor, racing cars, trucks, motorcycles, paddle boarding, snowboarding, mountain biking or just going fast in general. He is most proud of being a father, husband, reliable friend and US Army Combat Vet.